I was over at MUA and someone posted a link to a blog featuring Gwen Stefani's new fragrance line. The line is based on Tokyo's Harajuka area. The bottles are whimsical and there will be 4 different scents.



http://for-the-love-of-beauty.blogspot.com/

Well, the bottles are beyond adorable. But with the possible exception of Baby, they sound pretty ho-hum.

I thought of you Alto when the last fragrance mentioned was noted as powdery. And yeah, the bottles are adorable. I'm not usually the whimsical type but they are cute.

At least she is creative in the packaging and the idea. It is a little sad that so much of the success of fragrance is the packaging, marketing and image.